Ryeder N.
About Me...
I’m a creative leader driven by curiosity, storytelling, and the YouTube creative process. I'm drawn to the challenge of mixing creativity and strategy, which content creation demands. This curiosity is what pulled me into the creator space, and it’s why I’m still here.
Right now, I’m focused on growing as a creative leader. One who not only understands content strategies but also knows how teams work, what audiences want, and how to offer strong leadership that turns good ideas into great outcomes.
Always keep learning. Always keep adapting. Always be intentional. And ALWAYS have a good time.
- Ryeder
My Career & Development...
KHQ-TV NBC
Most recently, I’ve had the opportunity to help a large media organization rethink YouTube and how we connect with audiences online. Working across Washington, Idaho, and Montana, I collaborate with journalists, creatives, digital marketing, sales teams, and on-air talent to build a stronger digital content strategy. Whether I’m working on local news, sports, or a community event, I’m constantly learning how different audiences engage with content and how we can serve the audience better. This has been a chance to combine my love for YouTube and creativity with the leadership and team skills I’ve developed throughout my career.
Skills:
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Content Strategy & YouTube Optimization
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Audience Development & Engagement
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Cross-Platform Content Development
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Brand Partnerships & Advertising Integration
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Digital Monetization Strategy
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Digital Video Production & Editing
YouTube at Ghoulz
I served as Creative Director for one of YouTube’s most promising rising creators, Ghoulz, with nearly 3 million subscribers. Across IRL style challenges, travel vlogs, and gaming content, I collaborated with and helped lead a talented team of creatives to produce engaging, high-performing content while balancing efficiency, strategy, and a relentless commitment to creative excellence.
Skills:
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Strategy & Production (Ideation, Filming, Editing)
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Scriptwriting & Storytelling
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Retention Optimization (AVD, AVP, Watch Time)
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Packaging Optimization (Thumbnails, CTR, SEO)
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Longform & YT Shorts
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Multi-Platform Content Development (YouTube, TikTok, Instagram)
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Brand Partnerships & Sponsored Content Integration
Engaging Our Next Generation
Before stepping fully into the creator space, I led as a Youth Engagement Director, leading programming, branding, and community initiatives for youth and families. While the platform was different than YouTube, the challenge was the same: how do you truly capture attention and create experiences that resonate with an audience? I learned that engagement isn’t accidental—it’s intentional.
Skills:
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Team Leadership & Coaching (40+ members)
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Interpersonal & Cross-Cultural Communications
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Organizational Alignment & Strategic Execution
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100+ hrs Public Speaking & Presenting
Foundation & Purpose
Long before I held a leadership role or made any YouTube content, the foundation of how I think, how I create, and where I found purpose was shaped by my environment.
I grew up immersed in action sports and the communities that surround them—pushing myself in environments that reward discipline, creativity, and resilience. They taught me how to adapt, how to fail forward, and how to keep showing up. I’m constantly asking why something works, how it could work better, and what’s possible if we try a different angle.
That mindset translates directly into how I approach leadership and creative work today. The drive to learn and evolve continues to shape both my career and the way I lead. Whether I’m building content strategies or leading a team, I operate with the same principles.
Life Principles:
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Stay curious
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Stay adaptable
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Stay intentional
My Education...
Higher education isn’t always seen as necessary in the creator space. But for me, it has been foundational. It has strengthened my ability to collaborate with others and approach creativity with balanced purpose and intention. Education hasn’t distracted me from my work in content creation; it has made me better at it, and it directly translates into my work.
Bachelor of Arts, Humanities
2022 - 2026
Honors: magna cum laude
Whitworth University
Spokane, WA
Relevant Coursework Samples:
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Organizational Development & Change — BU-353
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Management of Human Resources — BU-354
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Applied Marketing — BU-318
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Communication in Leadership — COM-353
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Conflict Management — COM-352
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Group Dynamics — COM-351
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Worldview and Human Nature — CO-300
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Families and Society — SO-311
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Personality & Individual Differences — PY-227
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Lifespan Development — PY-211
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Interpersonal Communication — COM-113
My Strengths
According to a HIGH5 Strengths Finder test, here are my top three results:
Coach
I naturally see potential in others and feel driven to help them grow. I lead by investing in people, offering encouragement, and creating environments where development is intentional and supported.
Catalyst
I’m energized by possibility and momentum. When things need a push, I instinctively step in to move things forward and help turn ideas into action.
Philomath
I’m motivated by curiosity and a strong desire to keep learning. I’m constantly exploring why something works, how it could work better, and what’s possible if we approach it differently.
A Written Essay...
During my studies at Whitworth University, I authored the essay below for a course on Organizational Development and Change. I interviewed Denver Moore, one of YouTube’s leading content strategists and a former colleague from team Ghoulz. Denver has since gone on to work with MrBeast and continues to be a respected voice in the industry. I’ve learned a great deal from passionate creatives like Denver, and I’m sharing this paper as both a reflection on those lessons and a look at the foundational principles I continue to carry into my work as a creative professional.
Contact Me
Have something in mind or want to collaborate? Reach out to me and let's create something incredible together.